Meeting Change: The NZ Red Meat Story 1997-2022

Change, Challenge and Innovation

"A must read for the meat sector" Rural News.

A new eBook takes you behind the scenes to find how the New Zealand red meat sector has used a mix of collaboration, ingenuity, innovation and sometimes number eight wire to survive and thrive through a 25-year period of volatile political, cultural and economic uncertainty.

Written to celebrate the NZ Meat Board's Centenary this year, Meeting Change: the NZ Red Meat Story 1997-2022 highlights the many innovations and strong characters, while covering the sector's "rather extraordinary culture" and events in an easy-to-read, accessible style.

The full colour and fully indexed eBook is chock full of facts and includes well over 180 photographs, cartoons and illustrations. 

ISBN: 978-0-473-60981-8